In 1940 MAGIR Company was founded in Varese Italy, a quiet small town close to the famous lake district and the Swiss mountains. It started with a succesful experience in knitwear and fashion products for famous European and American brands and Department Stores.
In 1996 its own brand ALAN RED & Co. was born. In 2007, after a succesful introduction of the man underwear collection, ALANRED presents also its first small pret a porter collection entirely Italian made. It is made for a young minded woman, active and independent in her choices.
Nowdays the pret a porter collection has grown and become complete. It aims to a femenine and chic woman, classy but down-to-earth and with a distinguishing Italian touch.
ALANRED is a product with a passionate research but that can also be used daily.